I’ve always been intrigued with music interface. Musical interfaces are such profoundly better user interfaces than anything we’ve done with a digital computer. They have better acuity. They create more opportunities for virtuosity. They work with the human body more profoundly, the nervous system.
Andrew Wallenstein for Variety:
Netflix reported 29.17 million domestic subscribers in the first quarter of 2013, surpassing HBO for the first time.
You see that fire? That’s all of our collective money burning holes in our pockets just waiting for HBO to unleash Go without a goddamn cable subscription.
- When advertising agencies tell you they want something (higher quality content, long-form content, specific demographics, lean-back content, stuff that looks like tv) it’s not our job to attempt to deliver those things. In a world where the user really does get to choose, the content created to satisfy the needs and wants of viewers (not advertisers) will always reign supreme (thankfully.)
This is why big publishers are having such enormous difficulty with online video. They’re not making video for the people who watch online video: they’re making video for advertisers. And that doesn’t work.